Porfolio highlights
SOME recent favourites
pigs in blankets wrapping paper
Client
Aldi
Year
2025
The Brief
Cut through the noise at Christmas and steal share of voice from the other supermarkets, giving shoppers a reason to go to Aldi first.
The Strategy
Celebrate a hero product - Pigs in Blankets - by putting a fresh spin on it that’ll get the nation talking.
The idea
Create the world’s fist Lickable Pigs in Blankets Wrapping Paper. Working with a specialist supplier we created a limited run of festive paper which actually taste like the festive delicacies when licked.
Producing photography and content for media - as well as bespoke mail outs to key press and influencers - the announcement caused a huge buzz.
The Results
The story achieved over 400 pieces of coverage, including a tasting segment on The Drew Barrymore Show, Capital FM, and a sweep of national coverage making Aldi’s pigs in blankets famous all over again.
school photo day
Client
Great Ormond Street Hospital Charity
Year
2025
The Brief
Showcase Great Ormond Street Hospital Charity’s mission to ensure no childhood is lost to serious illness.
The Strategy
Focus on the things that kids in long-term care miss out on, that we take for granted. Ultimately highlighting the amazing work the charity does to preserve these moments.
The idea
Kids in long-term care often miss school photo day - a core childhood milestone. So we took school photo day to them – shot by Rankin, one of the most famous photographers in the world.
The Results
The images and partnership delivered 2 appearances on Good Morning Britain and 10 national pieces were amongst 200 articles overall reaching over 34 million UK adults.
boob tube
Client
Elvie
Year
2024
The Brief
Be the most talked about brand during ‘World Breastfeeding Week’.
The Strategy
#freethefeed with a campaign to normalise breastfeeding in public, honing in on public transport as 98% of women avoid it when they need to breastfeed their baby.
The idea
Take over a tube carriage with breastfeeding mothers, including famous new mum - Fleur East. The Boob Tube was a way to bust breastfeeding taboos, calling on transport operators to provide better signage with a carriage full of fearless breastfeeding mums.
The Results
We reached 78% of new mothers, generated 2.7 million organic social reach and 150,835 engagements. We also delivered a 30% increase in ‘Elvie pump’ searches month-on-month. Stand out coverage included BBC, MailOnline and Daily Star.
the last photo
Client
CALM (Campaign Against Living Miserably)
Year
2023
The Brief
Get suicide into public conversation and provoke people to strike-up conversations.
The Strategy
Show ‘suicide doesn’t always look suicidal’ – check-in on those with a smile on their face.
The idea
An exhibition of 50 smiling faces which had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.
The Results
There were over 800 pieces of coverage delivering over 1 billion opportunities to see. We reached over 90% of the UK population.
ai in wonderland
Client
Meta
Year
2025
The Brief
Educate media and creators of Meta AI’s benefits by holding an event that brings AI to life in real life creative moments.
The Strategy
Show not tell, by bringing Meta AI into real-life situations.
The execution
Invite the UK’s top creators and social media accounts to a great party, filled with immersive spaces each highlighting the different wants AI can be used, with shareability at its heart.
Senior speakers inspired attendees whilst they got hands-on with the products and shared their excitement with their followers.
The Results
A guest list of over 120 creators and 25 social first publishers with a reach of millions and 5.3% average engagement rate for paid-for posts. There was an 43% uplift in attendees believing Meta AI is very useful, based on pre and post event surveys.
football always wins
Client
Pepsi
Year
2024
The Brief
Give Pepsi a global point-of-view during the UCL league stage to drive tune-in.
The Strategy
Break fans’ mid-week routines to encourage them to watch games.
The idea
We placed Jack in the Jungle and made Vini Jr. a wuxia and telenovela star to show that in the battle for mid-week TV viewing, Football (and Pepsi) Always Wins.
The Results
The campaign delivered over 800 pieces worldwide and 648 million combined reach. Hero coverage included the Mail Online, The Sun, and GOAL.
thank you Jürgen
Client
Carlsberg
Year
2024
The Brief
Capitalise on Klopp’s departure from Liverpool to amplify Carlsberg’s sponsorship.
The Strategy
Bring the football community together to celebrate a remarkable legacy.
The idea
We created 491 bottles of Believers Brew –one for every game Klopp was in charge. The limited edition ‘Red Ale’ was sold via auction with proceeds going to charity.
The Results
There were 122 pieces of global coverage. Our content delivered 1 million impressions and 20,000 engagements. We raised over £126,000 for the LFC Foundation thanks to the activity.
and some from the archives…
signsbury’s
Client
Sainsbury’s
Year
2019
The Brief
Drive awareness of Sainsbury’s ‘150 Days of Community’ – 150 in-store projects.
The Strategy
Create one project as the hero campaign to halo the wider community programme.
The idea
To drive awareness of Sainsbury’s ‘150 Days of Community’, we renamed the store ‘Signsbury’s’ – a store-led project in Bath where manager Paul Robertson taught all colleagues to sign. To elevate it further, Rachel Shenton, who signed her Oscar acceptance speech, helped teach the staff.
The Results
The project delivered over 350 pieces of editorial coverage and 3 billion opportunities to see from titles spanning broadsheet news to social-first publishers and national broadcast.
meat-free butchers
Client
Sainsbury’s
Year
2019
The Brief
Position Sainsbury’s as a leader in plant-based food.
The Strategy
Use the element of surprise to engage with meat-eaters, tapping into the traditional look and feel of a classic butchers shop.
The idea
Open the UK’s first Meat-Free Butchers. Open during World Meat Free Week, the traditional style butchers offered customers an array of cuts and joints derived from 100% plant-based alternatives. Media and influencers were invited to a sneak-preview for content and first person pieces.
The Results
A queue round the block! 100+ pieces of coverage including Metro, Time Out, Stylist and Harpers Bazaar followed by full pages in the Guardian and Telegraph. The entire range sold out in the shop and the supermarket saw a 23% sales spike in plant-based products.
uber x english national opera
Client
Uber
Year
2020
The Brief
Create a campaign that appeals to elite city workers, showing how Uber are helping other industries in COVID.
The Strategy
Support the arts, which has been hit hard by the pandemic and create an experience that wouldn’t be possible without Uber.
The idea
Partnering with the ENO at Alexandra Palace, we created bookable “Uber Boxes”- where the public could come and enjoy the unique show in the comfort of a car whilst socially distancing.
The Results
The broadsheets lapped up the performance, with The Times, Observer, Telegraph and Evening Standard all scoring rave reviews for the Uber Boxes, stating “Uber to the unlikely hero”. Time Out, METRO, The Verge and The FT all added to the tally, meaning Uber certainly hit the right notes.
uber eats x ikea
Client
Uber Eats
Year
2020
The Brief
Drive brand fame for Uber Eats and steal share of voice.
The Strategy
Borrow brand love from foodie favourites with a cult following.
The idea
Launch a worlds first - IKEA meatballs direct to your door. Uber Eats encouraged people to embrace their inner-Swede and “fredagsmys” (celebration of staying in)by ordering the classic dish via the app.
The Results
Blanket coverage - The Sun, Daily Star, Daily Mail, Mail Online, City AM and METRO (three times no less). As well as an extensive showing in lifestyle, food and interiors press - taking Uber Eats to media it’s never been before.
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